Stony, Yogurt on a Mission

We are thrilled to welcome a tasty new partner to the I Count fold: Stony organic yogurt.

Soil Association-certified, Stony is on a mission to turn the world organic. Stony CEO, Gary Hirschberg, who built Stonyfield Farms from seven cows in New Hampshire to the world’s biggest organic yogurt brand, says: "Organic food is healthier for people, healthier for cows and healthier for the climate".

Here's what Stony is doing to support I Count and the I Count mission:

• Featuring I Count on the lids of Stony yogurt pots between June and the end of 2007
• Giving away three pairs of tickets for the Live Earth concert on 7 July, 2007
• Handing out free Stony yoghurts and 200,000 postcards (recycled and recyclable, of course!) for concerned citizens to send to the Prime Minister to demand a stop to climate chaos.
• Developing GM-free, biodegradable pots
• Buying all their power from green supplier, Airtricity

"We are delighted that Stony has chosen to support us," says Dr. Ashok Sinha, Director of the I Count Campaign. "Stony’s commitment to lowering carbon emissions is an inspiration to other businesses, and we love their humorous approach. That’s what will get people interested and involved in the I Count campaign."

Stony, an official sponsor of Live Earth, is pleased to offer I Count and its coalition members the chance to win three pairs of tickets for the Live Earth concert at Wembley.  Click here for your chance to win >>

For more about Stony, click here >>